Microsoft Ads PMax Website Publisher URL Report Gains Conversion & Spend

Microsoft Advertising has officially rolled out a significant enhancement to its Performance Max (PMax) Website Publisher URL report, integrating crucial conversion and spend metrics. This update provides advertisers with unprecedented…

Swivel Emerges as AI-Driven Publisher Ad Operations Optimizer with $8.8 Million in Funding

The complex landscape of digital advertising revenue optimization is facing a significant technological intervention with the emergence of Swivel, a public technology SaaS startup poised to revolutionize how publishers manage…

Amazon Publisher Services Launches Prebid Adapter in Open Beta, Signaling a Shift Towards Open Standards in Programmatic Advertising

Wednesday, January 21st, 2026 – 9:00 am Amazon Publisher Services (APS) has officially opened its Prebid adapter for beta testing, a move that signifies a significant step towards a more…

We Analyzed Millions Of Publisher Links. Here’s How To Syndicate Your Content & PR For Free.

In today’s dynamic media landscape, the value of robust press coverage is undeniable, often deemed priceless for brand visibility and reputation. However, this exposure frequently comes at a significant financial…

Swivel Emerges from Ad Tech Veterans to Streamline Publisher Revenue Optimization with AI

Thursday, June 26th, 2025 – 1:02 pm The complex landscape of digital advertising demands publishers to meticulously manage campaigns across a multitude of ad servers to achieve peak revenue generation.…

Amazon Publisher Services Launches Prebid Adapter in Open Beta, Signaling a Shift Towards Open Standards in Programmatic Advertising

Wednesday, January 21st, 2026 – 9:00 am Amazon Publisher Services (APS) has officially opened the beta testing phase for its long-anticipated Prebid adapter, a move that signals a significant endorsement…

Unlocking Organic Reach: A Deep Dive into Publisher Syndication Networks

The landscape of public relations is undergoing a profound transformation, moving beyond the traditional pursuit of mere press mentions towards a sophisticated strategy of maximizing content syndication. While securing a…

Swivel Emerges from Ad Server Expertise to Revolutionize Publisher Yield Optimization

Thursday, June 26th, 2025 – 1:02 pm In the intricate landscape of digital advertising, publisher ad operations teams often face a Herculean task: aggregating and analyzing campaign data from a…

Amazon Publisher Services Prebid Adapter Enters Open Beta, Signaling a Shift Towards Open Standards in Programmatic Advertising

Wednesday, January 21st, 2026 – 9:00 am The programmatic advertising landscape is poised for a significant evolution as Amazon Publisher Services (APS) officially launches its Prebid adapter into open beta…