AEO strategy for SaaS: 6 tactics that convert prospects into trials

An AEO strategy for SaaS won’t stray too far away from a good SEO strategy, but some tactics benefit AI search more than others, and it helps to know what…

Analyzing The 8 Best Content Marketing Courses 

On the surface, most content marketing courses look the same.  They all offer video courses on roughly the same topics and provide some action items.  However, the content marketing courses…

The latest AI news we announced in March 2026

Here’s a recap of our biggest AI updates from March 2026, including an expansion of Search Live, more ways to access Personal Intelligence and new tools that make it easier…

Reusable “Skills” Are Coming To Gemini In Chrome

Home / Reusable “Skills” Are Coming To Gemini In Chrome If you’re using Gemini in Chrome (the sidebar you can summon via a button in Chrome), then you might be…

Introducing llms.txt to Shopify: Give AI a map to your best products 

You’ve worked hard to build your product catalog. The last thing you want is AI tools like ChatGPT or Google Gemini describing your products inaccurately to potential customers.  AI tools don’t browse your…

Strategies for D2C and E-commerce Marketers – Search Engine Watch

Date published 29 May 2024 Author Fospha Team Categories In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and…

How to take your marketing measurement from crawl to sprint

Measurement is the foundation for everything we do in performance marketing. Without accurate measurement, what we recommend, implement, and optimize is, at best, guesswork. Maintaining accurate measurement is more challenging…

Peace Out to My Digital Marketing Career – It’s Been One Hell of a Ride

I tried several different ways to begin this post, but it seemed only fitting to be as blunt in this announcement as I have been during my entire SEO and…

Affiliate Marketing Strategy: Advantages & Fundamentals

Are you wondering whether you should include an affiliate marketing strategy in your overall marketing plan and budget? The short answer is: “Definitely!†As explained in our previous posts, affiliate…