- Digital Advertising and Programmatic
- July 22, 2026
- 1 views
Hanes Embraces Bold New "Get Comfortable" Campaign Amidst Strategic Shift and Acquisition
Hanes is launching a significant marketing initiative, "Get Comfortable," signaling a bold departure from its traditional messaging and embracing a more daring and entertaining creative direction. This campaign, spearheaded by…
- Digital Advertising and Programmatic
- July 22, 2026
- 4 views
American Eagle Ignites Back-to-School Season with Star Power, Mall Revival, and Campus Immersion
American Eagle is launching its pivotal back-to-school marketing campaign, a multi-faceted initiative designed to resonate with Gen Z by tapping into the cultural zeitgeist of malls, campus life, and the…
- Digital Advertising and Programmatic
- July 22, 2026
- 3 views
Programmatic Wars Escalate: Declining Revenues Fuel Fierce Competition and Shifting Alliances in Ad Tech
Tuesday, November 18th, 2025 – 1:13 pm The digital advertising technology landscape is currently a battleground, characterized by escalating competitive tensions and a dramatic reshaping of industry dynamics. Throughout 2025,…
- Digital Advertising and Programmatic
- July 22, 2026
- 6 views
Spangler Candy Company Builds a Sweet Future on Nostalgia, Revitalizing Iconic Brands for a New Generation
The Spangler Candy Company, a venerable institution with a history spanning 120 years, has strategically positioned itself for sustained success by building a future firmly rooted in nostalgia. While its…
- Digital Advertising and Programmatic
- July 22, 2026
- 4 views
Amazon Publisher Services Launches Prebid Adapter in Open Beta, Signaling a Shift Towards Open Standards in Programmatic Advertising
Wednesday, January 21st, 2026 – 9:00 am Amazon Publisher Services (APS) has officially launched its Prebid adapter in open beta, a move that signifies a significant step towards a more…
- Digital Advertising and Programmatic
- July 22, 2026
- 10 views
The Media Rating Council Unveils New Standards to Illuminate the Opaque World of Digital Ad Auctions
The digital advertising ecosystem, a labyrinth of complex technologies and opaque processes, has long been plagued by a lack of transparency, particularly within its programmatic ad auctions. This opacity has…
- Digital Advertising and Programmatic
- July 21, 2026
- 5 views
Zevia Taps Cardi B as "Real Talk Interpreter" in Bold New Campaign to Capture Consumer Culture
Zevia, the CPG marketer known for its naturally sweetened sodas, is launching its most ambitious campaign to date, enlisting Grammy Award-winning rapper Cardi B as a shareholder, ambassador, and the…
- Digital Advertising and Programmatic
- July 21, 2026
- 7 views
The Out of Home Advertising Association of America Unveils Enhanced OpenOOH Taxonomy to Drive Programmatic Adoption
New Standard Promises Granular Granularity for Digital Out-of-Home Inventory, Aiming to Bridge the Gap with Digital Advertising Ecosystems New York, NY – February 10, 2026 – The Out of Home…
- Digital Advertising and Programmatic
- July 21, 2026
- 6 views
Kraft Heinz and The Walt Disney Company Forge Landmark Strategic Partnership Across Food Service, Media, and Events
Kraft Heinz and The Walt Disney Company have officially announced a monumental, long-term strategic partnership designed to weave together the fabric of family life through integrated food service, media, and…
- Digital Advertising and Programmatic
- July 21, 2026
- 6 views
OpenX Launches Curated Political Advertising Solution with Givsly to Empower Publishers and Refine Advertiser Targeting
The perennial challenge of publishers forfeiting billions in digital advertising revenue to programmatic intermediaries during election cycles is poised for a significant shift, driven by a new wave of sell-side…
