- Digital Advertising and Programmatic
- August 4, 2026
- 16 views
Amazon Publisher Services Launches Prebid Adapter in Open Beta, Signaling Shift Towards Open Programmatic Ecosystem
Wednesday, January 21st, 2026 – 9:00 am Amazon Publisher Services (APS) has officially opened its Prebid adapter for public beta testing, a significant move that promises to further integrate Amazon…
- Digital Advertising and Programmatic
- August 4, 2026
- 20 views
The Coalition for Innovative Media Measurement Challenges Programmatic’s Audience-Centric Approach with a New Framework for Media Quality
The long-held adage that "all media isn’t created equal" is being re-examined with a renewed sense of urgency within the advertising industry, particularly as the complexities of programmatic advertising and…
- Digital Advertising and Programmatic
- August 4, 2026
- 17 views
IAB Proposes Framework to Navigate AI Discovery Landscape Amidst Traffic Plunge Fears
The Interactive Advertising Bureau (IAB) has released a comprehensive framework designed to help marketers and publishers measure brand visibility within the rapidly evolving landscape of AI-powered discovery. This initiative comes…
- Digital Advertising and Programmatic
- August 4, 2026
- 16 views
PubMatic Charts New Era of Agentic AI in Advertising, Driving Efficiency and Revenue Growth Amidst Evolving Market Dynamics
PubMatic, a leading sell-side platform (SSP), is signaling a significant shift in the programmatic advertising landscape with the accelerated adoption and expansion of its agentic artificial intelligence (AI) capabilities. The…
- Digital Advertising and Programmatic
- August 3, 2026
- 21 views
Domino’s Pizza Incentivizes Customer Feedback for Enhanced Digital Ordering Experience
Domino’s Pizza is actively engaging its customer base to refine its digital ordering platforms through a compelling incentive program. Launched on August 3, 2026, the initiative offers customers a $5…
- Digital Advertising and Programmatic
- August 3, 2026
- 16 views
Jameson Becomes Official Spirits Sponsor of the National Football League
Jameson, the globally recognized Irish whiskey brand from Pernod Ricard, has officially inked a multiyear partnership, establishing itself as the new official spirits sponsor of the National Football League (NFL).…
- Digital Advertising and Programmatic
- August 2, 2026
- 19 views
Meta’s Advertising Revenue Surges 27% Driven by AI, But Q3 Guidance Hints at European Headwinds
Meta Platforms, the social media behemoth behind Facebook and Instagram, announced a robust second quarter with advertising revenue climbing an impressive 27% year-over-year to $59.4 billion. This growth, largely attributed…
- Digital Advertising and Programmatic
- August 2, 2026
- 20 views
The Media Rating Council Introduces New Standards for Digital Ad Auction Transparency
The opaque nature of programmatic advertising, long a point of contention for advertisers and publishers alike, is facing a significant overhaul with the release of new transparency standards by the…
- Digital Advertising and Programmatic
- August 2, 2026
- 17 views
Snickers Ice Cream Minis Seeks Chief Online Chill Officer to Combat Social Media Irritability
As the summer of 2026 draws to a close, Snickers Ice Cream Minis, a product line from Mars, Inc., has launched an unconventional recruitment drive, seeking to hire a "Chief…
- Digital Advertising and Programmatic
- August 2, 2026
- 16 views
OAAA Unveils Enhanced OpenOOH Taxonomy to Supercharge Programmatic Out-of-Home Advertising
Tuesday, February 10th, 2026 – 9:00 am The Out of Home Advertising Association of America (OAAA) has officially launched a significantly upgraded version of its OpenOOH venue taxonomy, a move…
