The Evolution of the PESO Model in the Age of Artificial Intelligence From Tactical Framework to Strategic Operating System

The communications and marketing landscape has undergone a radical transformation driven by the rapid proliferation of generative artificial intelligence, fragmented media consumption, and the rise of zero-click discovery. In this…

The Evolution of the PESO Model in the Age of AI: From Tactical Checklist to Strategic Operating System for Modern Communication

The PESO Model, a cornerstone framework in integrated communications for over a decade, has undergone a fundamental transformation in response to the rise of generative artificial intelligence and the shifting…