- Email Marketing
- September 1, 2026
- 7 views
The Unseen Impact of Political Campaigns: How Elections Disrupt Email Deliverability for All Senders
The intricate world of email deliverability often appears to be a direct reflection of a sender’s own program health – list quality, content relevance, sending frequency. However, during periods of…
- Digital Advertising and Programmatic
- August 29, 2026
- 22 views
OpenX and Givsly Launch Innovative Sell-Side Curation for Political Advertising
The escalating costs of digital advertising during election cycles are prompting publishers to seek greater control and efficiency, with sell-side curation emerging as a pivotal strategy. In a move designed…
- Digital Advertising and Programmatic
- August 22, 2026
- 34 views
OpenX and Givsly Launch Innovative Solution to Reimagine Political Advertising Through Values-Based Targeting
The digital advertising landscape, particularly during election cycles, has long been characterized by significant revenue leakage to programmatic intermediaries. Publishers often find themselves on the losing end of billions in…
- Email Marketing
- August 17, 2026
- 35 views
The Unseen Impact of Elections: How Political Email Surges Affect Deliverability for All
During periods of exceptionally high email volume, the successful placement of messages in recipient inboxes transcends the mere quality of an individual sender’s email program. Instead, it becomes intricately shaped…
- Digital Advertising and Programmatic
- August 15, 2026
- 36 views
OpenX and Givsly Launch Innovative Values-Based Targeting Solution for Political Advertising
The digital advertising landscape, particularly during election cycles, has long been a battleground for publishers seeking to capture significant ad revenue. Traditionally, a substantial portion of these billions in digital…
- Email Marketing
- August 10, 2026
- 40 views
The Unseen Impact of Election Campaigns: How Political Email Surges Degrade Overall Deliverability and Cost Commercial Brands Millions
During periods of exceptionally high email volume, the success of a sender’s email program extends far beyond the quality of their own practices. Inbox placement becomes a complex interplay of…
- Digital Advertising and Programmatic
- August 8, 2026
- 34 views
OpenX and Givsly Launch Innovative Solution to Reshape Political Ad Spending for Publishers
The landscape of political advertising, a multi-billion dollar industry, is undergoing a significant transformation with the introduction of a new sell-side curation and targeting solution. This initiative, spearheaded by supply-side…
- Email Marketing
- August 2, 2026
- 49 views
Will Political Email Surges Drown Out Your Marketing Messages? Understanding the Deliverability Impact of Election Season.
The digital inbox, a seemingly personal space, is in fact a shared ecosystem where the actions of some senders can profoundly affect the reach of others. This intricate dynamic becomes…
- Digital Advertising and Programmatic
- July 31, 2026
- 41 views
OpenX and Givsly Launch Political Campaign Targeting Solution Leveraging Values-Based Data
The digital advertising landscape is undergoing a significant transformation as publishers increasingly seek to reclaim billions lost annually to programmatic intermediaries, particularly during high-spending election cycles. In a move aimed…
- Digital Advertising and Programmatic
- July 21, 2026
- 46 views
OpenX Launches Curated Political Advertising Solution with Givsly to Empower Publishers and Refine Advertiser Targeting
The perennial challenge of publishers forfeiting billions in digital advertising revenue to programmatic intermediaries during election cycles is poised for a significant shift, driven by a new wave of sell-side…
