- Digital Advertising and Programmatic
- September 20, 2026
- 14 views
OpenX Launches New Curation Solution to Recapture Publisher Ad Dollars in Political Campaigns
The perennial challenge of publishers losing billions in digital advertising revenue to programmatic intermediaries during election seasons is poised for a significant shift, as sell-side curation emerges as a powerful…
- Public Relations and Corporate Comms
- September 19, 2026
- 22 views
MapQuest’s Strategic Defiance and the Crisis of Corporate Credibility in an Era of Political Pressure and Institutional Skepticism
The landscape of American public relations and digital branding reached a significant turning point on August 30, 2026, when MapQuest, a pioneer of the online mapping industry often considered a…
- Digital Advertising and Programmatic
- September 13, 2026
- 41 views
New Curation Tool Aims to Realign Digital Ad Dollars in Political Campaigns
The perennial challenge of publishers losing billions in digital advertising revenue to programmatic middlemen during election seasons may see a significant shift with the advent of sophisticated sell-side curation solutions.…
- Digital Advertising and Programmatic
- September 10, 2026
- 33 views
Johnsonville Launches "Sausage for Dinner" Campaign, Mimicking Political Advertising Tropes
Johnsonville, a prominent name in the food industry, has unveiled a bold new marketing campaign titled "Sausage for Dinner," strategically employing the visual and thematic elements commonly associated with political…
- Digital Advertising and Programmatic
- September 6, 2026
- 51 views
OpenX Launches Innovative Sell-Side Curation Solution to Redefine Political Advertising
The increasingly complex and often opaque world of digital advertising, particularly during high-stakes election cycles, is poised for a significant shift. Publishers frequently find themselves losing billions in potential revenue…
- Email Marketing
- September 1, 2026
- 49 views
The Unseen Impact of Political Campaigns: How Elections Disrupt Email Deliverability for All Senders
The intricate world of email deliverability often appears to be a direct reflection of a sender’s own program health – list quality, content relevance, sending frequency. However, during periods of…
- Digital Advertising and Programmatic
- August 29, 2026
- 39 views
OpenX and Givsly Launch Innovative Sell-Side Curation for Political Advertising
The escalating costs of digital advertising during election cycles are prompting publishers to seek greater control and efficiency, with sell-side curation emerging as a pivotal strategy. In a move designed…
- Digital Advertising and Programmatic
- August 22, 2026
- 54 views
OpenX and Givsly Launch Innovative Solution to Reimagine Political Advertising Through Values-Based Targeting
The digital advertising landscape, particularly during election cycles, has long been characterized by significant revenue leakage to programmatic intermediaries. Publishers often find themselves on the losing end of billions in…
- Email Marketing
- August 17, 2026
- 49 views
The Unseen Impact of Elections: How Political Email Surges Affect Deliverability for All
During periods of exceptionally high email volume, the successful placement of messages in recipient inboxes transcends the mere quality of an individual sender’s email program. Instead, it becomes intricately shaped…
- Digital Advertising and Programmatic
- August 15, 2026
- 45 views
OpenX and Givsly Launch Innovative Values-Based Targeting Solution for Political Advertising
The digital advertising landscape, particularly during election cycles, has long been a battleground for publishers seeking to capture significant ad revenue. Traditionally, a substantial portion of these billions in digital…
