- Email Marketing
- August 10, 2026
- 5 views
The Unseen Impact of Election Campaigns: How Political Email Surges Degrade Overall Deliverability and Cost Commercial Brands Millions
During periods of exceptionally high email volume, the success of a sender’s email program extends far beyond the quality of their own practices. Inbox placement becomes a complex interplay of…
- Digital Advertising and Programmatic
- August 8, 2026
- 13 views
OpenX and Givsly Launch Innovative Solution to Reshape Political Ad Spending for Publishers
The landscape of political advertising, a multi-billion dollar industry, is undergoing a significant transformation with the introduction of a new sell-side curation and targeting solution. This initiative, spearheaded by supply-side…
- Email Marketing
- August 2, 2026
- 21 views
Will Political Email Surges Drown Out Your Marketing Messages? Understanding the Deliverability Impact of Election Season.
The digital inbox, a seemingly personal space, is in fact a shared ecosystem where the actions of some senders can profoundly affect the reach of others. This intricate dynamic becomes…
- Digital Advertising and Programmatic
- July 31, 2026
- 15 views
OpenX and Givsly Launch Political Campaign Targeting Solution Leveraging Values-Based Data
The digital advertising landscape is undergoing a significant transformation as publishers increasingly seek to reclaim billions lost annually to programmatic intermediaries, particularly during high-spending election cycles. In a move aimed…
- Digital Advertising and Programmatic
- July 21, 2026
- 20 views
OpenX Launches Curated Political Advertising Solution with Givsly to Empower Publishers and Refine Advertiser Targeting
The perennial challenge of publishers forfeiting billions in digital advertising revenue to programmatic intermediaries during election cycles is poised for a significant shift, driven by a new wave of sell-side…
- Email Marketing
- July 17, 2026
- 21 views
The Electoral Inbox: How Political Email Surges Disrupt Commercial Deliverability and What Marketers Can Learn for 2026
Key Takeaways High-volume email periods, like elections and Black Friday, strain mailbox provider (MBP) capacity, leading to increased throttling, deferrals, and spam filtering for all senders, not just political ones.…
- Digital Advertising and Programmatic
- July 3, 2026
- 39 views
OpenX and Givsly Launch Innovative Values-Based Targeting Solution for Political Advertising
The complex landscape of digital advertising during election cycles is undergoing a significant transformation, as publishers grapple with billions of dollars in ad revenue being siphoned off by programmatic intermediaries.…
- Email Marketing
- June 29, 2026
- 26 views
Elections Cause Widespread Email Deliverability Drops for All Senders, Not Just Political Campaigns
The intricate world of email deliverability often appears to be a direct reflection of a sender’s own program health, but during periods of exceptionally high volume, the broader ecosystem plays…
- Digital Advertising and Programmatic
- June 15, 2026
- 33 views
OpenX and Givsly Launch Innovative Solution to Recapture Billions in Political Ad Spend for Publishers
The digital advertising landscape, particularly during election cycles, has long been a battleground where publishers grapple with significant revenue leakage to programmatic intermediaries. This year, however, a new approach is…
rifanmuazin
- Digital Advertising and Programmatic
- June 1, 2026
- 38 views
OpenX and Givsly Launch Values-Based Targeting for Political Advertising, Aiming to Reshape Digital Ad Spend
The digital advertising landscape, particularly during election seasons, has long been a battleground where publishers grapple with significant revenue leakage to programmatic intermediaries. However, a new initiative spearheaded by supply-side…
The Great Candy Battle: MomTok Edition Combines Internet Drama and Nostalgia to Connect with Parents
