- E-commerce Marketing
- August 29, 2026
- 21 views
The Evolving Landscape of Ad Fraud: A Deep Dive with Daypart Founder Jeromy Sonne
Jeromy Sonne, a seasoned veteran of the digital advertising world, has transitioned from mastering Facebook ad campaigns to becoming a leading expert in ad fraud detection. His firm, Daypart, provides…
- Marketing Analytics and Data
- August 29, 2026
- 26 views
How Raiffeisen Bank Russia and OWOX BI Exposed Cost-Per-Action Affiliate Fraud Through Advanced Data Analytics
In a significant move toward greater transparency in digital marketing, Raiffeisen Bank Russia has successfully identified and mitigated a sophisticated affiliate fraud scheme that was siphoning marketing budgets and degrading…
- E-commerce Marketing
- August 22, 2026
- 29 views
Ad Fraud Detection Expert Jeromy Sonne Unpacks the Evolving Threat to Digital Advertising Budgets
Jeromy Sonne, a seasoned digital advertising professional who transitioned from mastering Facebook ad campaigns to becoming a leading expert in fraud detection, is sounding the alarm on the pervasive and…
- Marketing Analytics and Data
- August 22, 2026
- 32 views
Raiffeisen Bank Leverages Advanced Web Analytics to Combat Sophisticated Affiliate Marketing Fraud and Optimize Digital Acquisition Strategy
In an era where digital acquisition costs are under constant scrutiny, Raiffeisen Bank, one of Russia’s leading financial institutions, has successfully identified and mitigated a sophisticated form of affiliate marketing…
- E-commerce Marketing
- August 14, 2026
- 33 views
Navigating the Labyrinth: Ad Fraud Expert Jeromy Sonne Illuminates the Dark Corners of Digital Advertising
Jeromy Sonne, a seasoned veteran of the digital advertising landscape, has transitioned from mastering the intricacies of Facebook ads to becoming a leading authority in ad fraud detection. His firm,…
- Marketing Analytics and Data
- August 14, 2026
- 37 views
How Raiffeisen Bank Leveraged Advanced Data Analytics to Combat CPA Affiliate Fraud and Optimize Marketing Expenditure
Digital transformation in the banking sector has necessitated a rigorous approach to marketing attribution, particularly as financial institutions increasingly rely on Cost Per Action (CPA) networks to drive customer acquisition.…
- Marketing Analytics and Data
- August 7, 2026
- 39 views
Raiffeisen Bank Uncovers Affiliate Marketing Fraud Through Advanced Data Analytics and BigQuery Integration
Raiffeisen Bank, one of Russia’s leading financial institutions, has successfully identified and mitigated a sophisticated affiliate marketing fraud scheme that was siphoning marketing budgets and distorting performance metrics. In collaboration…
- Marketing Analytics and Data
- July 30, 2026
- 38 views
Raiffeisen Bank Leverages Advanced Data Analytics to Detect Affiliate Fraud and Optimize Digital Marketing Expenditure
In an era where digital acquisition costs are under constant scrutiny, Raiffeisen Bank, one of Russia’s leading financial institutions, recently undertook a comprehensive forensic analysis of its affiliate marketing ecosystem.…
- E-commerce Marketing
- July 23, 2026
- 47 views
The AI-Powered Avalanche: Generative Art Unleashes a New Era of E-commerce Refund Fraud
The landscape of e-commerce is facing a sophisticated new threat as fraudsters leverage generative artificial intelligence (AI) to fabricate evidence for fraudulent refund claims, a development poised to cost retailers…
- Marketing Analytics and Data
- July 23, 2026
- 41 views
Raiffeisen Bank Uncovers Affiliate Marketing Fraud Using Advanced Data Analytics and Google BigQuery
Raiffeisen Bank’s Russian division recently identified and neutralized a sophisticated affiliate marketing fraud scheme that was siphoning marketing budgets through deceptive traffic attribution. Working in collaboration with data analysts from…
