The Quality Trifecta: CIMM Paper Challenges Programmatic’s Audience-Centric Dogma, Advocates for Holistic Media Valuation

The long-held adage in advertising, "all media isn’t created equal," is being revisited with renewed urgency, particularly within the burgeoning realm of programmatic advertising and Connected TV (CTV) inventory. While…

Reformation Inc. Aims for $1 Billion Valuation in NYSE IPO

Direct-to-consumer (DTC) apparel brand Reformation Inc. is setting its sights on a significant market debut, targeting a valuation of up to $1 billion as it prepares for an initial public…

The Coalition for Innovative Media Measurement Challenges Programmatic Ad Industry’s Audience-Centric Valuation with New Media Quality Framework

The long-held advertising adage, "all media isn’t created equal," is being resurrected and rigorously tested within the sophisticated ecosystem of programmatic advertising. While this sentiment has been a familiar refrain…