Amazon Publisher Services Launches Prebid Adapter in Open Beta, Signaling a Shift Towards Open Standards in Programmatic Advertising

Wednesday, January 21st, 2026 – 9:00 am Amazon Publisher Services (APS) has officially opened its Prebid adapter for beta testing, a move that signifies a significant step towards a more…

The Media Rating Council Introduces New Standards to Illuminate the Opacity of Digital Ad Auctions

Programmatic advertising, a cornerstone of modern digital marketing, has long been plagued by a significant challenge: opacity. The intricate, automated auctions that determine which advertisements are displayed to which users…

Amazon Publisher Services Launches Prebid Adapter in Open Beta, Signaling a Shift Towards Open Standards in Programmatic Advertising

Wednesday, January 21st, 2026 – 9:00 am Amazon Publisher Services (APS) has officially opened the beta testing phase for its long-anticipated Prebid adapter, a move that signals a significant endorsement…

The Media Rating Council Introduces New Standards for Digital Ad Auction Transparency to Combat Opacity

The digital advertising landscape, long criticized for its inherent opacity, is taking a significant step towards greater clarity with the Media Rating Council (MRC) releasing a comprehensive set of new…

Amazon Publisher Services Prebid Adapter Enters Open Beta, Signaling a Shift Towards Open Standards in Programmatic Advertising

Wednesday, January 21st, 2026 – 9:00 am The programmatic advertising landscape is poised for a significant evolution as Amazon Publisher Services (APS) officially launches its Prebid adapter into open beta…

The Media Rating Council Introduces New Standards for Digital Ad Auction Transparency

The opaque nature of programmatic advertising, long criticized for its lack of transparency, is facing a significant reckoning. In an effort to demystify the complex "black boxes" of digital ad…