Marketing Leaders Face a Critical Crossroads: Strategy Versus Execution Capacity in a Leaner Era

Marketing leaders are increasingly finding themselves in a difficult position, tasked with achieving ambitious growth targets with shrinking teams and resources. This creates a pervasive challenge: when initiatives stall and…

Cannes Lions 2024: AI’s Dominance Tempered by a Resurgence of Craft and a Leaner Industry Presence

Cannes, France – The annual pilgrimage to the French Riviera for the Cannes Lions International Festival of Creativity this year offered less in the way of seismic shifts and more…