OAAA Unveils Granular Venue Taxonomy to Unlock Programmatic Potential in Out-of-Home Advertising

The Out of Home Advertising Association of America (OAAA) has introduced a significant update to its OpenOOH venue taxonomy, a move poised to revolutionize how programmatic buyers interact with and…

OAAA Unveils Granular Venue Taxonomy to Revolutionize Programmatic Out-of-Home Buying

New Standard Aims to Bridge the Gap Between Traditional OOH and Modern Digital Advertising, Empowering Programmatic Buyers with Unprecedented Precision and Transparency. New York, NY – February 10, 2026 –…