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- Digital Advertising and Programmatic
- May 3, 2026
- 47 views
OpenX and Givsly Launch New Political Advertising Solution Focused on Values-Based Targeting
The increasingly complex and often opaque world of political digital advertising is getting a dose of strategic refinement. As election cycles witness a surge in digital ad spending, publishers have…
- Digital Advertising and Programmatic
- April 30, 2026
- 47 views
Fossil Achieves Strong Reach and Engagement with InMobi’s New Ad Experiences Solution
In a significant demonstration of the evolving capabilities in digital advertising, Fossil, the renowned watch and lifestyle brand, has successfully leveraged InMobi’s newly launched Ad Experiences solution to drive substantial…
- Digital Advertising and Programmatic
- April 26, 2026
- 55 views
OpenX and Givsly Launch New Political Advertising Solution Focused on Values-Based Targeting
The perennial challenge of publishers losing billions in digital ad revenue to programmatic middlemen during election seasons may soon face a new dynamic, as a burgeoning trend of sell-side curation…
- B2B Marketing
- April 19, 2026
- 49 views
The Sequential Solution: How to Systematically Improve Marketing Workflows by Addressing Root Causes
Marketing workflows, often perceived as a series of interconnected steps, can become complex and opaque, leading to inefficiencies and cascading problems. Tom Swanson, Senior Engagement Manager at Heinz Marketing, advocates…
- Digital Advertising and Programmatic
- April 18, 2026
- 51 views
OpenX and Givsly Launch Innovative Solution to Reclaim Billions in Digital Ad Spend for Publishers During Election Cycles
The perennial challenge of publishers losing billions in digital advertising revenue to programmatic intermediaries during election seasons is facing a potential paradigm shift with the introduction of sophisticated sell-side curation.…
