The Sequential Solution: How to Systematically Improve Marketing Workflows by Addressing Root Causes

Marketing workflows, often perceived as a series of interconnected steps, can become complex and opaque, leading to inefficiencies and cascading problems. Tom Swanson, Senior Engagement Manager at Heinz Marketing, advocates…

OpenX and Givsly Launch Innovative Solution to Reclaim Billions in Digital Ad Spend for Publishers During Election Cycles

The perennial challenge of publishers losing billions in digital advertising revenue to programmatic intermediaries during election seasons is facing a potential paradigm shift with the introduction of sophisticated sell-side curation.…