- Pay-Per-Click (PPC) and Search Ads
- September 28, 2026
- 4 views
Automating Google Ads Budget Pacing and Analysis: GrowRoom’s Scripting Solution to a Pervasive Agency Challenge
The daily ritual for the paid media team at GrowRoom, a performance marketing and media agency, once began with a laborious manual process: opening a budget pacing spreadsheet, meticulously comparing…
- Digital Advertising and Programmatic
- September 20, 2026
- 41 views
OpenX Launches New Curation Solution to Recapture Publisher Ad Dollars in Political Campaigns
The perennial challenge of publishers losing billions in digital advertising revenue to programmatic intermediaries during election seasons is poised for a significant shift, as sell-side curation emerges as a powerful…
- Pay-Per-Click (PPC) and Search Ads
- September 9, 2026
- 53 views
Automating Google Ads Budget Pacing: GrowRoom’s Innovative Solution to a Persistent Agency Challenge
The daily ritual for many paid media teams begins with a deep dive into budget pacing spreadsheets, a meticulous process designed to ensure client ad spend aligns precisely with strategic…
- Digital Advertising and Programmatic
- September 6, 2026
- 57 views
OpenX Launches Innovative Sell-Side Curation Solution to Redefine Political Advertising
The increasingly complex and often opaque world of digital advertising, particularly during high-stakes election cycles, is poised for a significant shift. Publishers frequently find themselves losing billions in potential revenue…
- Digital Advertising and Programmatic
- August 22, 2026
- 61 views
OpenX and Givsly Launch Innovative Solution to Reimagine Political Advertising Through Values-Based Targeting
The digital advertising landscape, particularly during election cycles, has long been characterized by significant revenue leakage to programmatic intermediaries. Publishers often find themselves on the losing end of billions in…
- Digital Advertising and Programmatic
- August 15, 2026
- 56 views
OpenX and Givsly Launch Innovative Values-Based Targeting Solution for Political Advertising
The digital advertising landscape, particularly during election cycles, has long been a battleground for publishers seeking to capture significant ad revenue. Traditionally, a substantial portion of these billions in digital…
- B2B Marketing
- August 15, 2026
- 59 views
The "Do More With Less" Mandate: Why Workflow, Not Headcount, is the Real AI Solution
The perennial pressure on leadership to trim budgets while simultaneously boosting output has found a new, seemingly powerful ally in artificial intelligence. However, the prevailing instinct to view AI as…
- E-commerce Marketing
- August 11, 2026
- 51 views
Atlas AI Store Builder Review: Unpacking the Promises and Pitfalls of an Automated E-commerce Solution
Every review of Atlas AI Store Builder currently ranking on Google is penned by a competitor in the AI store-building space, including platforms like Dropmagic, BuildYourStore, and PagePilot. This inherent…
- E-commerce Marketing
- August 9, 2026
- 57 views
HostPapa Evolves Beyond Cheap Hosting to Become a Comprehensive Online Solution for Small Businesses
Initially perceived as another provider of budget-friendly web hosting, HostPapa has undergone a significant transformation in recent years, expanding its offerings to encompass a holistic suite of services designed to…
- Digital Advertising and Programmatic
- August 8, 2026
- 49 views
OpenX and Givsly Launch Innovative Solution to Reshape Political Ad Spending for Publishers
The landscape of political advertising, a multi-billion dollar industry, is undergoing a significant transformation with the introduction of a new sell-side curation and targeting solution. This initiative, spearheaded by supply-side…
