Introducing the Server-Side Conversion Tracking API for Crazy Egg

Digital analytics leader Crazy Egg has officially announced the launch of its Server-Side Conversion Tracking API, a significant technological pivot designed to address the increasing complexities of the modern privacy-first…

Onetag Acquires Italian Creative Ad Tech Platform Aryel to Bolster Sell-Side Curation and AI-Driven Deal Optimization

Monday, March 2nd, 2026 – 3:00 am In a strategic move to enhance its sell-side curation capabilities and fuel the development of its nascent AI-based deal optimization engine, Onetag, a…

Introducing the Server-Side Conversion Tracking API for Crazy Egg

The digital marketing landscape has reached a critical juncture where the reliability of browser-based data collection is increasingly compromised by privacy-centric technological shifts. In response to these industry-wide challenges, Crazy…

Onetag Acquires Italian Creative Ad Tech Platform Aryel to Enhance Sell-Side Curation and AI-Driven Optimization

Monday, March 2nd, 2026 – 3:00 am In a strategic move to bolster its competitive edge in the increasingly complex programmatic advertising landscape, Italian ad tech firm Onetag announced today…

Introducing the Server-Side Conversion Tracking API for Crazy Egg

The digital marketing landscape has reached a critical juncture where the traditional methods of tracking user behavior are increasingly hampered by privacy regulations, browser restrictions, and the proliferation of ad-blocking…

OpenX and Givsly Launch Innovative Sell-Side Curation Tool to Redirect Billions in Political Ad Spend

The digital advertising landscape, particularly during election cycles, has long been a complex ecosystem where publishers often see a significant portion of potential revenue siphoned off by programmatic middlemen. This…

Onetag Acquires Italian Creative Ad Tech Platform Aryel to Bolster Sell-Side Curation and AI-Driven Optimization

Monday, March 2nd, 2026 – 3:00 am In a strategic move to differentiate itself in an increasingly competitive ad tech landscape, Onetag, a global ad exchange and curation platform, announced…