Onetag Acquires Italian Creative Ad Tech Platform Aryel to Bolster Sell-Side Curation and AI-Driven Optimization

Monday, March 2nd, 2026 – 3:00 am In a strategic move to enhance its sell-side curation capabilities and accelerate the development of its artificial intelligence-driven deal optimization engine, Onetag, a…

OpenX and Givsly Launch Innovative Sell-Side Curation Tool to Reclaim Billions in Digital Ad Dollars for Publishers During Election Cycles

The intensifying battle for digital ad revenue during election seasons has a new contender: sell-side curation. As publishers historically lose billions to programmatic middlemen, a new solution aims to shift…

Onetag Acquires Italian Creative Ad Tech Platform Aryel to Enhance Sell-Side Curation and Drive Interactive Advertising Innovation

Monday, March 2nd, 2026 – 3:00 am In a strategic move to solidify its position in the increasingly competitive programmatic advertising landscape, Onetag, a global ad exchange and curation platform,…

The Unseen Crisis: Why Server-Side Tracking is Now Performance Marketers’ Highest-ROI Investment

Performance marketers are navigating a treacherous landscape where the effectiveness of their campaigns is increasingly obscured by a fundamentally broken measurement layer. The foundational technology that has underpinned digital advertising…

Onetag Acquires Italian Creative Ad Tech Platform Aryel to Enhance Sell-Side Curation and AI-Driven Optimization

Milan, Italy – March 2, 2026 – In a strategic move designed to bolster its sell-side curation capabilities and accelerate the development of its artificial intelligence-driven deal optimization engine, Onetag,…

The Silent Crisis: Why Server-Side Tracking is the Unseen Foundation of Modern Performance Marketing

The landscape of digital advertising is undergoing a seismic shift, leaving many performance marketers adrift in a sea of uncertainty. The core issue: campaigns are being judged by data that…

Onetag Acquires Italian Creative Ad Tech Platform Aryel to Enhance Sell-Side Curation and AI Capabilities

Monday, March 2nd, 2026 – 3:00 am In a strategic move to solidify its position in the increasingly competitive digital advertising landscape, Onetag, a prominent global ad exchange and curation…

The Unseen Crisis: How Server-Side Tracking Is Reshaping Performance Marketing

The performance marketing landscape is undergoing a seismic shift, leaving many advertisers flying blind. The fundamental measurement tools that have underpinned digital advertising for years are breaking down, creating a…

Onetag Acquires Italian Creative Ad Tech Platform Aryel to Enhance Sell-Side Curation and AI-Driven Optimization

Monday, March 2nd, 2026 – 3:00 am The digital advertising landscape is undergoing a profound transformation, driven by an increasing emphasis on supply-path optimization (SPO) and the imperative for Supply-Side…

Onetag Acquires Italian Creative Ad Tech Platform Aryel to Enhance Sell-Side Curation and AI-Driven Optimization

Monday, March 2nd, 2026 – 3:00 am In a strategic move to solidify its position in the increasingly competitive digital advertising landscape, Onetag, a global ad exchange and curation platform,…