Subway’s Ambitious "Feed Your SUBconscious" Campaign Aims to Rekindle Core Customer Loyalty Amidst Industry Challenges

Subway, a fast-food giant that once redefined the quick-service restaurant (QSR) landscape, is embarking on a significant strategic pivot to recapture its market share and re-engage its core customer base.…

Smashburger Taps New Agency Understory to Rekindle Brand Identity and Drive Growth

Smashburger, the fast-casual burger chain that popularized the "smashed" patty cooking technique, is embarking on a significant brand revitalization effort, appointing the newly formed agency Understory as its creative partner.…