

In a significant move poised to reshape the landscape of premium video advertising, major media conglomerates including Paramount, NBCUniversal, A+E Global Media, AMC Global Media, Fox, Hallmark Media, Scripps Networks,…
Oscar Mayer is elevating its signature Wienie 500 event from a streaming-exclusive spectacle to a national broadcast on Fox, signaling a significant strategic push to capture attention and drive sales…
Brian Gleason, who previously served as Chief Revenue Officer and President of Retail Media at Criteo, has transitioned to a new leadership role as CEO of Seedtag, a prominent contextual…
Tuesday, November 18th, 2025 – 1:13 pm The programmatic advertising technology landscape, long characterized by its intricate ecosystem and constant evolution, is currently experiencing a period of intense friction. Competitive…
Dr Pepper is leaning into the burgeoning trend of microdramas with the launch of its four-episode social media series, "It’s a Pepper Fling." This campaign is strategically timed as parent…
Wednesday, January 21st, 2026 – 9:00 am Amazon Publisher Services (APS) has officially launched its Prebid adapter into open beta, a significant move that signals a deeper commitment to fostering…
New York, NY – The annual upfront presentations, traditionally a cornerstone of the advertising industry where media companies pitch their upcoming programming and solicit advertising dollars, concluded last week with…
The digital advertising ecosystem, long plagued by a lack of transparency, is taking a significant step towards greater clarity with the Media Rating Council (MRC) releasing new standards for digital…
Tuesday, February 10th, 2026 – 9:00 am The Out of Home Advertising Association of America (OAAA) has launched a significantly updated version of its OpenOOH venue taxonomy, a move poised…
The perennial election season, a period of intense political campaigning and, consequently, massive advertising expenditure, has long been a tale of lost opportunity for digital publishers. Billions of dollars in…





