9 national TV publishers join initiative to address industry fragmentation

In a significant move poised to reshape the landscape of premium video advertising, major media conglomerates including Paramount, NBCUniversal, A+E Global Media, AMC Global Media, Fox, Hallmark Media, Scripps Networks,…

Oscar Mayer’s Wienie 500 Shifts to National Broadcast, Aims to Dominate Memorial Day Weekend

Oscar Mayer is elevating its signature Wienie 500 event from a streaming-exclusive spectacle to a national broadcast on Fox, signaling a significant strategic push to capture attention and drive sales…

Brian Gleason Sees Contextual Advertising as the Next Frontier in Ad Tech

Brian Gleason, who previously served as Chief Revenue Officer and President of Retail Media at Criteo, has transitioned to a new leadership role as CEO of Seedtag, a prominent contextual…

Programmatic Ad Tech Under Fire as Companies Report Declining Revenues Amidst Fierce Competition and Shifting Supply Chains

Tuesday, November 18th, 2025 – 1:13 pm The programmatic advertising technology landscape, long characterized by its intricate ecosystem and constant evolution, is currently experiencing a period of intense friction. Competitive…

Dr Pepper Launches "It’s a Pepper Fling" Microdrama Series to Revitalize Creamy Coconut Flavor

Dr Pepper is leaning into the burgeoning trend of microdramas with the launch of its four-episode social media series, "It’s a Pepper Fling." This campaign is strategically timed as parent…

Amazon Publisher Services Embraces Open Standards with Prebid Adapter Launch, Ushering in a New Era of Publisher Choice and Control

Wednesday, January 21st, 2026 – 9:00 am Amazon Publisher Services (APS) has officially launched its Prebid adapter into open beta, a significant move that signals a deeper commitment to fostering…

Upfront Presentations Reveal a Media Landscape Transformed by Live Sports, Data Dominance, and AI Integration

New York, NY – The annual upfront presentations, traditionally a cornerstone of the advertising industry where media companies pitch their upcoming programming and solicit advertising dollars, concluded last week with…

The Media Rating Council Introduces Landmark Standards for Digital Ad Auction Transparency to Combat Industry Opacity

The digital advertising ecosystem, long plagued by a lack of transparency, is taking a significant step towards greater clarity with the Media Rating Council (MRC) releasing new standards for digital…

OAAA Unveils Enhanced OpenOOH Taxonomy to Drive Programmatic Growth in Digital Out-of-Home

Tuesday, February 10th, 2026 – 9:00 am The Out of Home Advertising Association of America (OAAA) has launched a significantly updated version of its OpenOOH venue taxonomy, a move poised…

OpenX and Givsly Launch Innovative Solution to Reclaim Billions in Political Ad Spend for Publishers

The perennial election season, a period of intense political campaigning and, consequently, massive advertising expenditure, has long been a tale of lost opportunity for digital publishers. Billions of dollars in…