The Environmental Impact of AI in Marketing: Leaders Acknowledge Emissions Rise, But Tracking Lags

A new report from 51toCarbonZero reveals a significant disconnect among marketing leaders regarding the environmental impact of artificial intelligence. While a substantial 88% of marketing professionals believe AI technologies are…

Agentic AI Adoption in E-commerce: B2B Lags Behind B2C in Autonomous Capabilities

The integration of agentic artificial intelligence (AI) into e-commerce operations presents a significant, yet uneven, landscape for businesses, with Business-to-Business (B2B) companies currently trailing behind their Business-to-Consumer (B2C) counterparts in…