- Conversion Rate Optimization (CRO)
- July 19, 2026
- 17 views
The Evolution of Digital Experimentation and the Human Element in Conversion Rate Optimization: A Profile of Katie Faulkner
The landscape of digital marketing and user experience has undergone a radical transformation over the last decade, shifting from static storefronts to dynamic, data-driven ecosystems. At the center of this…
- Conversion Rate Optimization (CRO)
- July 12, 2026
- 17 views
Optimisation Strategist Katie Faulkner Wins 2026 SpeakUp to Uplevel Award Highlighting the Human Element in AI-Driven Experimentation
The global digital marketing community recently recognized Katie Faulkner, an Optimisation Strategist at FORJ Digital, as the winner of the 2026 "SpeakUp to Uplevel" competition. This annual event, organized in…
- Conversion Rate Optimization (CRO)
- June 21, 2026
- 25 views
The Evolution of Experimentation: An In-Depth Profile of Katie Faulkner and the Future of Digital Optimization
The digital marketing landscape in 2026 continues to undergo a seismic shift as the boundaries between data science, consumer psychology, and artificial intelligence blur. At the center of this transformation…
- Conversion Rate Optimization (CRO)
- June 14, 2026
- 30 views
Optimisation Strategist Katie Faulkner Discusses the Future of CRO and Human-Centric AI Integration
The landscape of digital experimentation is undergoing a fundamental shift as artificial intelligence transitions from a speculative tool to a core component of conversion rate optimisation (CRO) workflows. Katie Faulkner,…
