Modelo hikes marketing spend on college football for new platform

New Brand Platform Emphasizes Enduring College Football Traditions Amidst Increased Competition and Shifting Market Dynamics September 8, 2026 – Modelo, the officially recognized beer sponsor of the College Football Playoff…

Dr Pepper Ignites Ninth Season of "Fansville" with Evolving, Data-Driven College Football Campaign

Dr Pepper has officially launched the ninth season of its enduring college football-themed advertising campaign, "Fansville," signaling a continued commitment to leveraging the passion and cultural relevance of the sport.…

United Airlines and ESPN Collaborate for Groundbreaking In-Flight Fantasy Football Broadcast, Showcasing Starlink Wi-Fi Capabilities

DULLES, Va. – In an innovative marketing stunt that redefined the boundaries of live broadcasting, United Airlines, in partnership with ESPN, successfully transmitted the network’s Fantasy Football Marathon live from…

Pizza Hut Unleashes Josh Allen in "Hut" Mania Campaign, Capitalizing on Football Fever Amidst Major Ownership Transition

Pizza Hut is diving headfirst into the fervor of the upcoming football season with its latest marketing initiative, featuring Buffalo Bills quarterback Josh Allen in a campaign that playfully echoes…

Jameson Becomes Official Spirits Sponsor of the National Football League

Jameson, the globally recognized Irish whiskey brand from Pernod Ricard, has officially inked a multiyear partnership, establishing itself as the new official spirits sponsor of the National Football League (NFL).…

Soccer Deserves Pepsi Campaign Elevates Food and Football Pairing with Star Power

Pepsi is making a bold statement this summer, asserting that “Soccer Deserves Pepsi” with a multifaceted campaign designed to capitalize on the global passion for the sport. The initiative, launching…

Busting Silos and Driving Statewide Change: How the Chicago Bears Transformed Girls Flag Football Through Collaborative Communication

The Chicago Bears organization has recently undergone a strategic shift in its internal operations, moving away from fragmented departmental workflows toward a model of deep integration. This evolution was not…