- Digital Advertising and Programmatic
- September 25, 2026
- 34 views
Wayfair Delivers: Retailer Launches New Brand Strategy with Amplified Football Ad Spend
Wayfair is significantly boosting its advertising investment across networks broadcasting football games, quintupling its previous spend as part of a comprehensive new brand strategy dubbed "Wayfair Delivers." This initiative aims…
- Digital Advertising and Programmatic
- September 24, 2026
- 33 views
Wayfair Delivers: Retailer Launches New Brand Platform with Amplified Football Ad Spend and Celebrity Endorsement
Wayfair is making a significant strategic push with the launch of its new brand platform, "Wayfair Delivers," aiming to underscore the home furnishings retailer’s core strengths of value, quality, and…
- Digital Advertising and Programmatic
- September 12, 2026
- 55 views
Cheez-It Launches "Couch Committee" Campaign to Ignite College Football Fan Conversations
The crisp autumn air, the roar of the crowd, and the undeniable aroma of collegiate passion are back. As college football season kicks off, so too does the inevitable surge…
- Digital Advertising and Programmatic
- September 8, 2026
- 57 views
Modelo hikes marketing spend on college football for new platform
New Brand Platform Emphasizes Enduring College Football Traditions Amidst Increased Competition and Shifting Market Dynamics September 8, 2026 – Modelo, the officially recognized beer sponsor of the College Football Playoff…
- Digital Advertising and Programmatic
- August 27, 2026
- 59 views
Dr Pepper Ignites Ninth Season of "Fansville" with Evolving, Data-Driven College Football Campaign
Dr Pepper has officially launched the ninth season of its enduring college football-themed advertising campaign, "Fansville," signaling a continued commitment to leveraging the passion and cultural relevance of the sport.…
- Digital Advertising and Programmatic
- August 26, 2026
- 49 views
United Airlines and ESPN Collaborate for Groundbreaking In-Flight Fantasy Football Broadcast, Showcasing Starlink Wi-Fi Capabilities
DULLES, Va. – In an innovative marketing stunt that redefined the boundaries of live broadcasting, United Airlines, in partnership with ESPN, successfully transmitted the network’s Fantasy Football Marathon live from…
- Digital Advertising and Programmatic
- August 25, 2026
- 57 views
Pizza Hut Unleashes Josh Allen in "Hut" Mania Campaign, Capitalizing on Football Fever Amidst Major Ownership Transition
Pizza Hut is diving headfirst into the fervor of the upcoming football season with its latest marketing initiative, featuring Buffalo Bills quarterback Josh Allen in a campaign that playfully echoes…
- Digital Advertising and Programmatic
- August 3, 2026
- 62 views
Jameson Becomes Official Spirits Sponsor of the National Football League
Jameson, the globally recognized Irish whiskey brand from Pernod Ricard, has officially inked a multiyear partnership, establishing itself as the new official spirits sponsor of the National Football League (NFL).…
rifanmuazin
- Digital Advertising and Programmatic
- May 29, 2026
- 97 views
Soccer Deserves Pepsi Campaign Elevates Food and Football Pairing with Star Power
Pepsi is making a bold statement this summer, asserting that “Soccer Deserves Pepsi” with a multifaceted campaign designed to capitalize on the global passion for the sport. The initiative, launching…
- Public Relations and Corporate Comms
- May 7, 2026
- 103 views
Busting Silos and Driving Statewide Change: How the Chicago Bears Transformed Girls Flag Football Through Collaborative Communication
The Chicago Bears organization has recently undergone a strategic shift in its internal operations, moving away from fragmented departmental workflows toward a model of deep integration. This evolution was not…
