Amazon Publisher Services Embraces Open Standards with Prebid Adapter Launch, Ushering in a New Era of Publisher Choice and Control

Wednesday, January 21st, 2026 – 9:00 am Amazon Publisher Services (APS) has officially launched its Prebid adapter into open beta, a significant move that signals a deeper commitment to fostering…

Google Ads Embraces Multi-Touch Attribution for YouTube and Display Campaigns, Revolutionizing Upper-Funnel Measurement

Earlier this week, Google announced the full rollout of support for non-last click attribution models for YouTube and Display campaigns, a significant development poised to fundamentally alter how advertisers measure…

Vessi Embraces Answer Engine Optimization as AI-Driven Search Transforms E-commerce Discovery

The landscape of online retail is undergoing a seismic shift as artificial intelligence (AI) redefines how consumers discover and interact with brands. Waterproof apparel and footwear specialist Vessi has strategically…