360i Reimagined: Dentsu Revitalizes Iconic Digital Brand with AI Focus and Fixed-Fee Model

Dentsu is strategically reintroducing its renowned 360i brand, not as a standalone entity, but as a "focused branded solution" integrated within Dentsu’s creative banner, a move signaling a significant pivot…

Heineken Restructures Global Agency Relationships, Consolidating Creative Power with Publicis, WPP, and Stagwell While Retaining Dentsu for Media

Heineken has announced a significant overhaul of its global agency partnerships, a strategic move designed to align with its ambitious EverGreen 2030 growth strategy and navigate the increasingly competitive beer…