- Digital Advertising and Programmatic
- September 12, 2026
- 49 views
Cheez-It Launches "Couch Committee" Campaign to Ignite College Football Fan Conversations
The crisp autumn air, the roar of the crowd, and the undeniable aroma of collegiate passion are back. As college football season kicks off, so too does the inevitable surge…
- Digital Advertising and Programmatic
- September 8, 2026
- 53 views
Modelo hikes marketing spend on college football for new platform
New Brand Platform Emphasizes Enduring College Football Traditions Amidst Increased Competition and Shifting Market Dynamics September 8, 2026 – Modelo, the officially recognized beer sponsor of the College Football Playoff…
- Digital Advertising and Programmatic
- August 27, 2026
- 55 views
Dr Pepper Ignites Ninth Season of "Fansville" with Evolving, Data-Driven College Football Campaign
Dr Pepper has officially launched the ninth season of its enduring college football-themed advertising campaign, "Fansville," signaling a continued commitment to leveraging the passion and cultural relevance of the sport.…
- Public Relations and Corporate Comms
- August 23, 2026
- 69 views
Strategic Identity and Collaborative Vision: How the University of Georgia’s Franklin College of Arts and Sciences Transformed Its Brand Identity
The University of Georgia’s Franklin College of Arts and Sciences has successfully completed a comprehensive 18-month rebranding initiative, a move that recently earned the institution the prestigious PR Daily 2026…
- E-commerce Marketing
- August 18, 2026
- 53 views
Amazon Expands Campus Locker Network to Over 750 U.S. College Locations
Amazon.com Inc. has significantly broadened its Amazon Locker network, establishing more than 750 self-service package pickup points across over 500 U.S. college campuses. This strategic expansion aims to place convenient…
