LinkedIn Expands Programmatic CTV Buying for B2B Marketers via Strategic Integration with Amazon DSP.

The professional networking giant, LinkedIn, has announced a significant collaboration with Amazon, enabling advertisers to purchase Connected TV (CTV) ads targeting professional audiences directly through Amazon’s demand-side platform (DSP). This…

The State of Business Buying, 2026: Navigating the GTM Singularity and the Rise of Best Answer Brands

The landscape of business-to-business (B2B) purchasing is undergoing a profound transformation, driven by the accelerating integration of artificial intelligence and evolving buyer behaviors. According to Forrester’s seminal report, "The State…

Who’s Buying Who: The Acquisitions, Mergers, and Shutdowns Redefining the Experimentation Space in 2026

The Genesis of Integration: Optimizely and the DXP Era The modern era of experimentation consolidation began in earnest in 2020 when Episerver, a leader in the Digital Experience Platform (DXP)…

Meta Unveils Enhanced Transparency Policies for Third-Party Ad-Buying Solutions

Meta has announced significant updates to its Developer Policies governing Ads transparency and account structure, a move poised to bring greater clarity and control to advertisers leveraging third-party social media…

The State of Business Buying, 2026

The landscape of B2B purchasing is undergoing a profound transformation, driven by an increasingly complex web of stakeholders and the pervasive influence of artificial intelligence. A recent report from Forrester,…

The State of Business Buying, 2026: Navigating the GTM Singularity and the Rise of Best Answer Brands

The landscape of business-to-business (B2B) purchasing is undergoing a profound transformation, driven by the rapid integration of artificial intelligence and a recalibration of buyer behavior. According to Forrester’s seminal "State…