PR Roundup: Lucky Charms Wins RushTok, AI Search Rewards Relevance Over Scale, and eos Shows What Community Engagement Looks Like

The landscape of modern public relations is undergoing a fundamental shift, moving away from broad-spectrum messaging toward hyper-targeted, community-first activations that leverage organic cultural momentum. As digital platforms become increasingly…

Optimisation Strategist Katie Faulkner Wins 2026 SpeakUp to Uplevel Award Highlighting the Human Element in AI-Driven Experimentation

The global digital marketing community recently recognized Katie Faulkner, an Optimisation Strategist at FORJ Digital, as the winner of the 2026 "SpeakUp to Uplevel" competition. This annual event, organized in…

The Perilous Promise of In-Housing Marketing: Why the "Quick Wins" Can Lead to Stagnant Growth

The siren song of bringing marketing functions in-house has lured many organizations over the past few years, promising a trifecta of benefits: reduced costs, accelerated speed, and enhanced control. For…