OpenX and Givsly Launch New Political Advertising Solution Focused on Values-Based Targeting

The perennial challenge of publishers losing billions in digital ad revenue to programmatic middlemen during election seasons may soon face a new dynamic, as a burgeoning trend of sell-side curation…

Mastering Local Google Ads: Advanced Strategies for Market Dominance Beyond Basic Radius Targeting

The landscape of digital advertising for local businesses presents a unique set of challenges and opportunities, starkly different from the broad strokes of national campaigns. Search intent is often more…