Oreo and BTS Unite in Groundbreaking Global Snack Partnership to Celebrate K-Pop Culture and Brand Anniversaries

An article from Marketing Dive Dive Brief The group’s first global snack partnership to date coincides with its 13th anniversary. Published May 27, 2026 By Sara Karlovitch The iconic purple…

From Shrinkflation Outrage to the Rise of Rice Crackers: What 60 Million Social Posts Tell Snack Brands About 2026 Consumers

A comprehensive analysis of over 60 million social media posts, conducted by Talkwalker using deep social listening tools, has unveiled a dynamic and often polarized landscape of consumer sentiment within…

Mondelēz International Kicks Off Global Marketing Blitz for FIFA World Cup, Leveraging Star Power and Snack Portfolio

As North America gears up to host the prestigious FIFA World Cup, the global snacking giant Mondelēz International is launching an ambitious, multi-faceted marketing campaign designed to captivate a diverse…