Elections Cause Widespread Email Deliverability Drops for All Senders, Not Just Political Campaigns

The intricate world of email deliverability often appears to be a direct reflection of a sender’s own program health, but during periods of exceptionally high volume, the broader ecosystem plays…

Optimizing Mother’s Day Email Campaigns: Lessons from the UK for May Senders

The annual observance of Mother’s Day presents a significant opportunity for marketers, yet its varied timing across the globe offers a unique strategic advantage for those celebrating later in the…

The Unseen Battle for the Inbox: How Election Cycles Disrupt Email Deliverability for All Commercial Senders

The intricate digital landscape of email marketing operates on a delicate balance, where a sender’s meticulous adherence to best practices can still be undermined by the broader ecosystem’s pressures. During…

Elections Cause Significant Email Deliverability Challenges for Commercial Senders, Mirroring Peak Holiday Seasons

The intricate dynamics of email deliverability, particularly during periods of exceptionally high sending volumes, extend far beyond the intrinsic quality of an individual sender’s email program. Instead, inbox placement is…

DMARC Modernized: IETF Publishes New RFCs, Solidifying Email Authentication Standards and Clarifying Best Practices for Senders.

The landscape of email authentication has reached a new milestone with the formal modernization of the DMARC (Domain-based Message Authentication, Reporting, and Conformance) protocol. In a significant development for digital…

DMARC Protocol Modernized with New RFCs, Solidifying Email Authentication Standards for Senders and Mailbox Providers

The email security landscape reached a significant milestone in May 2026 with the formal publication of three new Request for Comments (RFCs) by the Internet Engineering Task Force (IETF). These…