- Digital Advertising and Programmatic
- June 22, 2026
- 10 views
PubMatic Bets on Agentic AI as Industry Faces Inflection Point
PubMatic, a leading sell-side platform (SSP), reported its fourth-quarter and full-year 2025 earnings, revealing a period of revenue decline that it characterized as a strategic inflection point for both the…
- Digital Advertising and Programmatic
- June 14, 2026
- 13 views
PubMatic Bets on Agentic AI as Industry Faces Inflection Point Amidst Revenue Dip
PubMatic, a leading sell-side platform (SSP), announced its fourth-quarter and full-year 2025 earnings on Thursday, February 26th, 2026, revealing a strategic pivot towards agentic artificial intelligence as the digital advertising…
rifanmuazin
- Digital Advertising and Programmatic
- June 1, 2026
- 22 views
PubMatic Bets on Agentic AI as Ad Industry Faces an Inflection Point
PubMatic, a leading Supply-Side Platform (SSP), is strategically positioning itself at the vanguard of artificial intelligence adoption within the digital advertising ecosystem, declaring that both the company and the broader…
- B2B Marketing
- May 31, 2026
- 20 views
B2B Influencer Marketing Reaches Inflection Point: Navigating Strategy, Execution, and Measurement for Optimal Impact
Business-to-business (B2B) influencer marketing has officially transitioned from an experimental tactic to a core component of the modern marketing strategy. Recent research indicates a significant adoption rate, with 85% of…
- Digital Advertising and Programmatic
- May 25, 2026
- 35 views
PubMatic Bets on Agentic AI as Industry Reaches Inflection Point
PubMatic, a leading supply-side platform (SSP), has declared that both its company and the broader advertising industry are at a critical inflection point, with the company placing a significant bet…
- B2B Marketing
- May 24, 2026
- 26 views
The Inflection Point: Navigating the Evolving Landscape of B2B Influencer Marketing
B2B influencer marketing has undeniably reached a critical juncture, transitioning from an experimental tactic to a foundational element of the modern marketing mix. New research indicates that a significant 85%…
- Digital Advertising and Programmatic
- May 17, 2026
- 33 views
PubMatic Bets Future on Agentic AI as Industry Faces Inflection Point Amidst Shifting DSP Landscape
PubMatic, a leading sell-side platform (SSP), is positioning itself at the forefront of a significant industry shift, staking its future growth on the transformative power of agentic artificial intelligence. The…
- B2B Marketing
- May 17, 2026
- 36 views
B2B Influencer Marketing Reaches Inflection Point: Key Questions and Strategies for Success
B2B influencer marketing has transitioned from an experimental tactic to a fundamental component of the modern marketing mix, with 85% of B2B marketers now utilizing its potential. Recent research indicates…
- Digital Advertising and Programmatic
- May 10, 2026
- 34 views
PubMatic Bets on Agentic AI as Industry Faces Inflection Point, Reports Modest Revenue Dip
PubMatic, a prominent Supply-Side Platform (SSP), has declared that both its company and the broader digital advertising industry are standing at a critical inflection point, signaling a strategic pivot towards…
- B2B Marketing
- May 9, 2026
- 37 views
B2B Influencer Marketing Reaches Inflection Point as Brands Seek Strategic Growth
The landscape of business-to-business (B2B) marketing is undergoing a significant transformation, with influencer marketing emerging from experimental beginnings to become a cornerstone of the modern marketing mix. New research indicates…
