The Rise of AI-Driven E-commerce Referrals: From Nascent Trend to Significant Growth Driver

In early 2026, the landscape of online retail referrals was just beginning to grapple with the nascent influence of artificial intelligence. Leading online retailers, when queried by Digital Commerce 360,…

Edible Brands Navigates the Nascent Landscape of AI-Driven Web Traffic, Investing in Future E-commerce Engagement

Less than 10% of web traffic to Edible Brands’ websites currently originates from artificial intelligence (AI) platforms, a figure that Chief Digital Officer Erica Randerson acknowledges is small but experiencing…