Michaels AI Assistant "Ask Mike" Sparks Nearly 75,000 Conversations in Initial Weeks, Driving Product Discovery

The Michaels Companies Inc. has unveiled early insights into the performance of "Ask Mike," its new artificial intelligence-powered assistant developed in collaboration with Google Cloud. Launched in May, the AI…

The Hawk: Genesis and Mike’s Hard Lemonade Drive Netflix’s New Golf Comedy

Netflix is strategically leveraging its upcoming golf-themed comedy series, "The Hawk," to forge deep-rooted brand partnerships, with Hyundai’s luxury marque Genesis and beverage giant Mike’s Hard Lemonade leading the charge.…