Liquid Death and Garage Beer Collaborate on Viral Campaign Addressing AI Data Center Water Consumption Concerns

A novel and unconventional approach is being employed to tackle one of the burgeoning environmental challenges associated with the rapid expansion of artificial intelligence: the immense water demands of data…

Liquid I.V. Focuses on Direct-to-Consumer Growth Amidst Strong Amazon Prime Day Performance

Hydration brand Liquid I.V. experienced robust sales growth on Amazon during the recent Prime Day event, a testament to its established presence on the e-commerce giant’s platform. However, the company…

Liquid I.V. Dominates Amazon Prime Day for Fourth Consecutive Year, Achieving No. 2 Ranking in 2026

Hydration powerhouse Liquid I.V. has once again solidified its position as a top performer during Amazon’s highly anticipated summer Prime Day event, securing the No. 2 spot for the most…

Liquid I.V. and Amazon Prime Video Forge Innovative Co-Branded Partnership with "Off Campus" Featuring Lead Actors in Custom Content

Liquid I.V., the popular electrolyte drink mix brand under the Unilever umbrella, is pushing the boundaries of co-branded content through an ambitious partnership with Amazon Prime Video’s new series, “Off…