Amazon Publisher Services Launches Prebid Adapter in Open Beta, Signaling a Shift Towards Greater Publisher Control and Ecosystem Collaboration

Wednesday, January 21st, 2026 – 9:00 am Amazon Publisher Services (APS) has officially launched its Prebid adapter into open beta testing, a move that signifies a significant step toward fostering…

The MarTech Consolidation Wave: Streamlining Stacks for Greater Impact in 2026

The marketing technology (MarTech) landscape, once a vibrant and ever-expanding frontier for innovation, is undergoing a significant transformation. As we navigate deeper into 2026, a clear trend has emerged: the…