- Pay-Per-Click (PPC) and Search Ads
- September 18, 2026
- 40 views
Getting a Pipeline Number You Can Defend to Finance
The persistent disconnect between paid media performance metrics and tangible business outcomes, particularly in the B2B sector, is a growing concern for marketing leaders. While metrics like cost per click…
- Pay-Per-Click (PPC) and Search Ads
- September 10, 2026
- 43 views
Getting a Pipeline Number You Can Defend to Finance
In the intricate world of Business-to-Business (B2B) marketing, particularly within the realm of paid media, a persistent disconnect often exists between the metrics readily available on advertising platforms and the…
- Public Relations and Corporate Comms
- September 5, 2026
- 59 views
The AI Backlash is Getting Louder: Brands Should Pay Attention
The sand of Coney Island became the unlikely stage for a high-stakes cultural critique this summer as Polaroid, the venerable pioneer of instant photography, launched a provocative outdoor advertising campaign.…
- Public Relations and Corporate Comms
- September 2, 2026
- 39 views
Is AI Getting Your Brand Right? Ask These 5 Questions
As generative artificial intelligence (AI) continues to redefine the landscape of digital information, corporate communication professionals are facing a new challenge: ensuring that Large Language Models (LLMs) like ChatGPT, Claude,…
- Pay-Per-Click (PPC) and Search Ads
- September 2, 2026
- 55 views
Getting a Pipeline Number You Can Defend to Finance
The stark silence that often follows a seemingly straightforward question—"What did paid media contribute to pipeline last quarter?"—underscores a critical disconnect in B2B marketing. While metrics like cost per click…
- Public Relations and Corporate Comms
- August 27, 2026
- 58 views
The AI backlash is getting louder: Brands should pay attention.
The rapid integration of artificial intelligence into every facet of modern existence has reached a critical inflection point. While 2023 was defined by the novelty and "wow factor" of generative…
- Public Relations and Corporate Comms
- August 26, 2026
- 50 views
Is AI Getting Your Brand Right Ask These 5 Questions
As generative artificial intelligence continues to reshape the landscape of digital information retrieval, corporate communications professionals are facing a new frontier in reputation management. The traditional methods of monitoring brand…
- Public Relations and Corporate Comms
- June 28, 2026
- 71 views
Seven Rules for Getting Your Content Cited by AI
The global landscape of digital discovery is undergoing its most significant transformation since the inception of the commercial internet. For nearly three decades, the primary objective for public relations (PR)…
- Content Marketing
- June 13, 2026
- 73 views
Navigating the OpenAI Index: A Comprehensive Guide to Getting Indexed by ChatGPT for Enhanced Digital Visibility
The emergence of large language models (LLMs) and their integration into search functionalities have introduced a new paradigm for digital content visibility, shifting focus towards Answer Engine Optimization (AEO). A…
rifanmuazin
- Content Marketing
- May 21, 2026
- 77 views
Answer Engine Optimization Keyword Research: Navigating the Shift from Ranking to Getting Cited in the AI Era.
The landscape of digital search has undergone a profound transformation, ushering in an era where the traditional tenets of Search Engine Optimization (SEO) are being augmented by the emerging discipline…
