The Overwhelming Influx of Marketing Information Demands Focused Communities for B2B Professionals

The digital marketing landscape has transformed into an information superhighway, densely populated and moving at a breakneck pace. For B2B marketing professionals striving to stay effective, navigating this torrent of…

OpenX and Givsly Launch New Political Advertising Solution Focused on Values-Based Targeting

The increasingly complex and often opaque world of political digital advertising is getting a dose of strategic refinement. As election cycles witness a surge in digital ad spending, publishers have…

OpenX and Givsly Launch New Political Advertising Solution Focused on Values-Based Targeting

The perennial challenge of publishers losing billions in digital ad revenue to programmatic middlemen during election seasons may soon face a new dynamic, as a burgeoning trend of sell-side curation…