- Pay-Per-Click (PPC) and Search Ads
- September 18, 2026
- 68 views
Getting a Pipeline Number You Can Defend to Finance
The persistent disconnect between paid media performance metrics and tangible business outcomes, particularly in the B2B sector, is a growing concern for marketing leaders. While metrics like cost per click…
- Pay-Per-Click (PPC) and Search Ads
- September 10, 2026
- 80 views
Getting a Pipeline Number You Can Defend to Finance
In the intricate world of Business-to-Business (B2B) marketing, particularly within the realm of paid media, a persistent disconnect often exists between the metrics readily available on advertising platforms and the…
- Pay-Per-Click (PPC) and Search Ads
- September 2, 2026
- 66 views
Getting a Pipeline Number You Can Defend to Finance
The stark silence that often follows a seemingly straightforward question—"What did paid media contribute to pipeline last quarter?"—underscores a critical disconnect in B2B marketing. While metrics like cost per click…
rifanmuazin
- Public Relations and Corporate Comms
- April 29, 2026
- 133 views
Disney Prepared to Defend Broadcast Licenses Amid Unprecedented FCC Review and Political Tension
The Federal Communications Commission (FCC) has initiated an accelerated review of the broadcast licenses for television stations owned and operated by the ABC network, a subsidiary of The Walt Disney…
