Strategic Planning Resilience Why Marketing Leaders are Adopting the Christmas in July Framework for Q4 Success

The concept of "Christmas in July" has long been associated with retail promotions and mid-summer festive themed events, yet a growing contingent of marketing and communications leaders are repurposing the…

Strategic Planning for Q4: Why Marketing Leaders are Adopting the Christmas in July Methodology to Ensure Fiscal Success

The concept of Christmas in July has long been viewed as a retail gimmick or a whimsical mid-summer celebration. However, for senior marketing and communications leaders, the "Christmas in July"…