- Digital Advertising and Programmatic
- September 24, 2026
- 22 views
Wayfair Delivers: Retailer Launches New Brand Platform with Amplified Football Ad Spend and Celebrity Endorsement
Wayfair is making a significant strategic push with the launch of its new brand platform, "Wayfair Delivers," aiming to underscore the home furnishings retailer’s core strengths of value, quality, and…
- Public Relations and Corporate Comms
- September 20, 2026
- 48 views
Hasbro and PrettyGreen Transform Peppa Pig into Global News Phenomenon Through Strategic Celebrity Pregnancy Playbook
In a move that redefined the boundaries of preschool brand marketing, Hasbro, in collaboration with the creative agency PrettyGreen, executed a multi-phase integrated campaign centered on the fictional pregnancy of…
- Digital Advertising and Programmatic
- September 16, 2026
- 47 views
Jersey Mike’s Reignites Celebrity Rivalry with "Game Day Mike’s Way" Campaign, Bolstering Digital Strategy
Jersey Mike’s is leveraging the star power of Danny DeVito and the enduring appeal of NFL legend Eli Manning for its latest marketing initiative, "Game Day Mike’s Way." This campaign…
- Public Relations and Corporate Comms
- August 28, 2026
- 53 views
Keeping Cool When Everything Is on Fire: Producer Marta Ravin’s Lessons from Her Celebrity-Filled TV Career
The high-stakes environment of live television production offers little room for error and zero opportunity for a second take. In a career spanning three decades, Marta Ravin has navigated the…
rifanmuazin
- Public Relations and Corporate Comms
- April 16, 2026
- 114 views
The Evolving Landscape of Digital Influence Celebrity Nostalgia and Philanthropic Reputational Risk A 2026 PR Industry Analysis
The public relations and marketing sectors are currently navigating a transformative period defined by increased demands for accountability in the creator economy, the resurgence of nostalgia-driven celebrity engagement, and a…
