The 2025 Holiday Season: A Record-Setting Digital Surge Driven by AI, BNPL, and Deliberate Consumers
The past holiday season proved to be a landmark period for brands, with online spending reaching unprecedented levels. According to Adobe Analytics, digital expenditures from early November through the end…
Record 2025 Holiday Spending Signals New Era for Digital Marketing: AI-Powered Shopping and BNPL Drive Consumer Behavior, Shaping 2026 Strategies
The 2025 holiday shopping season concluded as a landmark period for brands, with online spending reaching unprecedented levels despite a moderated pace of growth compared to the preceding year. According…
The 2025 Holiday Season: A Banner Year for Brands Driven by AI, BNPL, and Value-Conscious Consumers
The 2025 holiday season concluded as a landmark period for brands, with robust consumer spending setting new records. Despite a deceleration in growth compared to the preceding 2023-2024 season, online…









