The Evolution of Digital Experimentation and AI Integration Insights from Vervaunt Optimisation Manager Buse Hizarci

Buse Hizarci, the Optimisation Manager at Vervaunt, has detailed a transformative approach to digital experimentation that prioritizes long-term customer understanding over short-term conversion wins. As a central figure at the…

The Evolution of Digital Experimentation Insights from Vervaunt Optimization Manager Buse Hizarci on AI Integration and Customer Centricity

The discipline of Conversion Rate Optimization (CRO) is undergoing a fundamental transformation as artificial intelligence redefines the speed of execution and the strategic focus shifts from short-term "wins" to long-term…