- Public Relations and Corporate Comms
- July 18, 2026
- 11 views
Beyond the First Draft How NowThis Audience Strategist Sirui Hua is Revolutionizing AI Workflows in Global Communications
The landscape of professional communications is currently undergoing a seismic shift, moving away from the novelty of generative text toward a more sophisticated, integrated model of artificial intelligence. At the…
- Conversion Rate Optimization (CRO)
- July 12, 2026
- 14 views
Optimisation Strategist Katie Faulkner Wins 2026 SpeakUp to Uplevel Award Highlighting the Human Element in AI-Driven Experimentation
The global digital marketing community recently recognized Katie Faulkner, an Optimisation Strategist at FORJ Digital, as the winner of the 2026 "SpeakUp to Uplevel" competition. This annual event, organized in…
- Pay-Per-Click (PPC) and Search Ads
- June 21, 2026
- 18 views
AI Has Not Come for the Strategist’s Job; It Has Fundamentally Redefined It
The landscape of strategic planning is undergoing a seismic shift, driven by the rapid evolution and integration of artificial intelligence. Far from rendering strategists obsolete, AI is fundamentally altering the…
- Pay-Per-Click (PPC) and Search Ads
- June 14, 2026
- 29 views
The Strategist’s Role is Evolving: AI Demands Custom Tool-Building
The landscape of strategic planning is undergoing a profound transformation, not through the displacement of strategists, but through a radical reimagining of their core responsibilities. Artificial intelligence has moved beyond…
- Conversion Rate Optimization (CRO)
- June 14, 2026
- 27 views
Optimisation Strategist Katie Faulkner Discusses the Future of CRO and Human-Centric AI Integration
The landscape of digital experimentation is undergoing a fundamental shift as artificial intelligence transitions from a speculative tool to a core component of conversion rate optimisation (CRO) workflows. Katie Faulkner,…
