AI Has Not Come for the Strategist’s Job; It Has Fundamentally Redefined It

The landscape of strategic planning is undergoing a seismic shift, driven by the rapid evolution and integration of artificial intelligence. Far from rendering strategists obsolete, AI is fundamentally altering the…

The Strategist’s Role is Evolving: AI Demands Custom Tool-Building

The landscape of strategic planning is undergoing a profound transformation, not through the displacement of strategists, but through a radical reimagining of their core responsibilities. Artificial intelligence has moved beyond…

Optimisation Strategist Katie Faulkner Discusses the Future of CRO and Human-Centric AI Integration

The landscape of digital experimentation is undergoing a fundamental shift as artificial intelligence transitions from a speculative tool to a core component of conversion rate optimisation (CRO) workflows. Katie Faulkner,…