Beefeater 0.0 Revitalizes Iconic "Virtual Insanity" Video to Champion Moderation and London Spirit

The enduring cultural impact of Jamiroquai’s 1996 music video for "Virtual Insanity" has been harnessed by Pernod Ricard’s Beefeater brand for its latest campaign, introducing its alcohol-free gin, Beefeater 0.0.…

PR Roundup: The CDC’s Comms Stumble, LinkedIn’s AI Edge and How to Newsjack Spirit Airlines’ Shutdown

The intersection of public health, digital authority, and viral marketing has created a complex landscape for communications professionals, as evidenced by three distinct yet interconnected developments in the spring of…

Spirit Airlines Ceases Operations Following Failed Bailout as Competitors Launch Rescue Fares and Industry Consolidation Shifts

The landscape of American commercial aviation underwent a seismic shift this weekend as Spirit Airlines, the nation’s largest ultra-low-cost carrier, abruptly ceased all operations and grounded its entire fleet. The…

Major Airlines Launch Rescue Efforts as Spirit Airlines Ceases Operations Following Failed Government Bailout

The landscape of American commercial aviation underwent a seismic shift this weekend as Spirit Airlines, the nation’s largest ultra-low-cost carrier, abruptly suspended all flight operations and grounded its entire fleet.…