Agentic Buying: Navigating the Next Frontier of AI in Media and the Crucial Question of Advertiser Interest

The evolution of artificial intelligence in media buying has reached a pivotal juncture, moving beyond mere automation to the concept of "agentic buying." This advanced form of AI involves delegating…

A Question of Good Taste: 1664 Beer Challenges Subjectivity with Star-Studded Campaign

In an increasingly fragmented world where consensus on even the most fundamental aspects of life proves elusive, the beer brand 1664, formerly known as Kronenbourg 1664, is launching a global…