- Pay-Per-Click (PPC) and Search Ads
- August 12, 2026
- 17 views
Navigating PPC Education and Audits in a Pandemic World: SMX Munich Pivots to Hybrid, Ad Creatives Urged to Adapt, and Audit Waitlists Shrink
The ongoing global health crisis has profoundly reshaped the landscape of professional development and business operations, compelling organizations and individuals alike to adapt to unprecedented challenges. In the realm of…
- Digital Advertising and Programmatic
- August 11, 2026
- 14 views
A Love Letter to NYC: Rhone Pivots to Brand Building with City-Inspired Campaign and Expanded Purpose-Driven Initiatives
Rhone, the performance apparel brand founded in 2014, has officially launched its ambitious new campaign, "A Love Letter to NYC." This initiative signifies a strategic shift for the company, moving…
- E-commerce Marketing
- June 16, 2026
- 37 views
True Beauty Lashes Pivots Back to Direct-to-Consumer Focus with Innovative Virtual Try-On Technology
What began as a burgeoning side hustle for Lisa Stroud, True Beauty Lashes, has embarked on a significant strategic shift, aiming to reclaim its direct-to-consumer (DTC) roots and leverage advanced…
rifanmuazin
- E-commerce Marketing
- May 30, 2026
- 56 views
Chord Pivots from Headless Commerce to Data-Centric Growth Engine
When Bryan Mahoney, co-founder and CEO of Chord Commerce, last spoke with this publication in 2021, the company was charting a course as a headless ecommerce platform. This innovative architecture,…
- E-commerce Marketing
- May 23, 2026
- 50 views
Chord Pivots to Data-Centric Commerce Platform, Empowering Brands with Unified Insights Amidst Evolving E-commerce Landscape
When Bryan Mahoney first spoke with Practical Ecommerce in 2021, he was at the helm of Chord, an ambitious e-commerce platform built on the principles of headless architecture. This innovative…
- E-commerce Marketing
- May 16, 2026
- 61 views
Beardbrand Navigates Plateau: Direct-to-Consumer Veteran Pivots Strategy Amidst Fierce Competition
Austin, TX – Beardbrand, the direct-to-consumer (DTC) men’s grooming company founded 15 years ago, is currently experiencing a strategic recalibration as it confronts a market plateau and a decline from…
- E-commerce Marketing
- May 15, 2026
- 65 views
Chord Pivots from Headless Commerce to Data Unification, Empowering Brands with AI-Driven Insights
Bryan Mahoney, co-founder and CEO of Chord Commerce, has steered his company through a significant strategic pivot, transitioning from a headless e-commerce platform to a specialized data management company. This…
- Digital Advertising and Programmatic
- April 27, 2026
- 59 views
Brian Gleason Pivots from Retail Media Enthusiasm to Contextual Advertising’s "Bigger Opportunity" at Seedtag
Brian Gleason, formerly the driving force behind retail media at Criteo, has transitioned to a new leadership role as CEO of contextual ad platform Seedtag, asserting that contextual advertising represents…
- Digital Advertising and Programmatic
- April 12, 2026
- 66 views
Brian Gleason Pivots from Retail Media Enthusiasm to Contextual Advertising’s "Bigger Opportunity" at Seedtag
Brian Gleason, a prominent figure in the advertising technology landscape, has transitioned from his leadership role at Criteo, where he spearheaded retail media initiatives, to embrace contextual advertising as a…
