admin
- E-commerce Marketing
- May 23, 2026
- 10 views
Chord Pivots to Data-Centric Commerce Platform, Empowering Brands with Unified Insights Amidst Evolving E-commerce Landscape
When Bryan Mahoney first spoke with Practical Ecommerce in 2021, he was at the helm of Chord, an ambitious e-commerce platform built on the principles of headless architecture. This innovative…
- E-commerce Marketing
- May 16, 2026
- 17 views
Beardbrand Navigates Plateau: Direct-to-Consumer Veteran Pivots Strategy Amidst Fierce Competition
Austin, TX – Beardbrand, the direct-to-consumer (DTC) men’s grooming company founded 15 years ago, is currently experiencing a strategic recalibration as it confronts a market plateau and a decline from…
- E-commerce Marketing
- May 15, 2026
- 18 views
Chord Pivots from Headless Commerce to Data Unification, Empowering Brands with AI-Driven Insights
Bryan Mahoney, co-founder and CEO of Chord Commerce, has steered his company through a significant strategic pivot, transitioning from a headless e-commerce platform to a specialized data management company. This…
- Digital Advertising and Programmatic
- April 27, 2026
- 22 views
Brian Gleason Pivots from Retail Media Enthusiasm to Contextual Advertising’s "Bigger Opportunity" at Seedtag
Brian Gleason, formerly the driving force behind retail media at Criteo, has transitioned to a new leadership role as CEO of contextual ad platform Seedtag, asserting that contextual advertising represents…
- Digital Advertising and Programmatic
- April 12, 2026
- 29 views
Brian Gleason Pivots from Retail Media Enthusiasm to Contextual Advertising’s "Bigger Opportunity" at Seedtag
Brian Gleason, a prominent figure in the advertising technology landscape, has transitioned from his leadership role at Criteo, where he spearheaded retail media initiatives, to embrace contextual advertising as a…
