- Digital Advertising and Programmatic
- September 4, 2026
- 2 views
PepsiCo Taps Publicis for Global Media Account, Shifting Billions from Omnicom
PepsiCo has selected Publicis Groupe to manage its vast global media business, a significant shift that will see the account previously handled by Omnicom move to the French advertising powerhouse.…
- Public Relations and Corporate Comms
- August 23, 2026
- 32 views
The PepsiCo Communications Leaders Formula for Becoming a Trusted Adviser
The role of internal communications has undergone a seismic shift over the last two decades, moving from a peripheral administrative function to a central pillar of corporate strategy. At the…
- Public Relations and Corporate Comms
- August 14, 2026
- 40 views
The PepsiCo Communications Leaders Formula for Becoming a Trusted Adviser
In an era where corporate transparency and internal culture are increasingly viewed as drivers of market value, the role of the internal communications professional has shifted from a tactical support…
rifanmuazin
- Digital Advertising and Programmatic
- April 7, 2026
- 120 views
PepsiCo’s Cheetos Ignites Cultural Frenzy with "Pickle’s Back" Campaign, Reimagining Nostalgia and Music Collaboration
PepsiCo has once again demonstrated its prowess in capturing consumer attention and driving cultural relevance with the audacious "Pickle’s Back" campaign for its Cheetos Flamin’ Hot Dill Pickle flavor. This…
