Behr Tackles "Paint Paralysis" with Influencer Hotlines and AI-Powered Color Selection Tools

The home improvement industry, a sector experiencing significant growth and evolution, is witnessing a profound shift in how consumers approach design and renovation projects. At the forefront of this transformation…

Strategic Crisis Communication in the Face of Technological Paralysis: The Providence Health Response to the CrowdStrike Outage

For Melissa Tizon, the Chief Communications Officer at Providence Health & Services, the magnitude of a global technological collapse began with a single, persistent vibration of her phone at 11…