How Raiffeisen Bank and OWOX BI Leveraged Advanced Web Analytics to Identify and Eliminate Affiliate Marketing Fraud

Raiffeisen Bank’s Russian division has successfully identified and neutralized a sophisticated affiliate marketing fraud scheme that was siphoning marketing budgets through deceptive traffic attribution. By partnering with the analytics firm…

Raiffeisen Bank Russia Uncovers Affiliate Marketing Fraud Through Advanced Big Data Analytics and OWOX BI Integration

In an era where digital acquisition costs are under constant scrutiny, Raiffeisen Bank’s Russian division recently identified a sophisticated pattern of affiliate marketing fraud that was siphoning marketing budgets into…