Publicis Sports Launches Tekta to Streamline Name, Image, and Likeness (NIL) Deals and Enhance Measurement

Publicis Sports, a division of the global advertising and marketing giant Publicis Groupe, has announced the formation of a new joint venture named Tekta. This strategic initiative aims to revolutionize…

The National Basketball Players Association Launches Plyrs Untd, a New Commercial Brand to Manage Player Name, Image, and Likeness Rights

The National Basketball Players Association (NBPA) has officially launched Plyrs Untd, a groundbreaking consumer-facing commercial brand designed to strategically manage and monetize the name, image, and likeness (NIL) rights of…