How Raiffeisen Bank Russia Leveraged Big Data to Expose Affiliate Marketing Fraud and Optimize Digital Acquisition Costs

Raiffeisen Bank, a leading financial institution in the Russian Federation, recently concluded a comprehensive audit of its digital acquisition channels, uncovering a sophisticated scheme of affiliate marketing fraud that had…

How Raiffeisen Bank and OWOX BI Leveraged Advanced Web Analytics to Identify and Eliminate Affiliate Marketing Fraud

Raiffeisen Bank’s Russian division has successfully identified and neutralized a sophisticated affiliate marketing fraud scheme that was siphoning marketing budgets through deceptive traffic attribution. By partnering with the analytics firm…