- Public Relations and Corporate Comms
- August 20, 2026
- 12 views
How Yeet Leveraged Discord to Co-Create a Gen Z Dating Revolution and What Brands Can Learn from Community-Led Development
In an era where traditional market research often lags behind the rapid evolution of consumer sentiment, a burgeoning dating startup named Yeet has demonstrated a paradigm shift in product development.…
- Marketing Analytics and Data
- August 14, 2026
- 23 views
How Raiffeisen Bank Leveraged Advanced Data Analytics to Combat CPA Affiliate Fraud and Optimize Marketing Expenditure
Digital transformation in the banking sector has necessitated a rigorous approach to marketing attribution, particularly as financial institutions increasingly rely on Cost Per Action (CPA) networks to drive customer acquisition.…
- Marketing Analytics and Data
- July 1, 2026
- 37 views
How Raiffeisen Bank Russia Leveraged Big Data to Expose Affiliate Marketing Fraud and Optimize Digital Acquisition Costs
Raiffeisen Bank, a leading financial institution in the Russian Federation, recently concluded a comprehensive audit of its digital acquisition channels, uncovering a sophisticated scheme of affiliate marketing fraud that had…
- Marketing Analytics and Data
- June 22, 2026
- 47 views
How Raiffeisen Bank and OWOX BI Leveraged Advanced Web Analytics to Identify and Eliminate Affiliate Marketing Fraud
Raiffeisen Bank’s Russian division has successfully identified and neutralized a sophisticated affiliate marketing fraud scheme that was siphoning marketing budgets through deceptive traffic attribution. By partnering with the analytics firm…
