What’s Working in Content for 2026? What the Holiday Season Taught Us

The record-breaking spending figures are more than just raw numbers; they represent a wealth of granular data, revealing profound shifts in consumer preferences and engagement patterns. Millions of searches, clicks,…

The 2025 Holiday Season: A Banner Year for Brands Driven by AI, BNPL, and Value-Conscious Consumers

The 2025 holiday season concluded as a landmark period for brands, with robust consumer spending setting new records. Despite a deceleration in growth compared to the preceding 2023-2024 season, online…

Record Holiday Spending in 2025: Unpacking Key Consumer Trends and Content Strategy Implications for 2026

The 2025 holiday shopping season marked a significant milestone for brands, with overall online spending reaching unprecedented levels. Despite a deceleration in growth compared to the robust 2023-2024 period, digital…

Record Holiday Spending in 2025 Underscores Evolving Consumer Behavior and AI’s Growing Influence on Retail

The past holiday season, spanning November through December 2025, marked a significant milestone for brands, with online spending reaching an unprecedented $258 billion. This impressive figure, meticulously tracked by Adobe…

The 2025 Holiday Season: Unpacking Record Spending and Future-Proofing Content Strategy

The 2025 holiday season concluded as a landmark period for brands, with online spending reaching unprecedented levels. Despite a deceleration in growth compared to the robust 2023-2024 period, the digital…

BFCM 2025: Email Performance Data From The Holiday Rush

This monumental sales figure, reported by Adobe, solidified the Black Friday and Cyber Monday (BFCM) period not merely as a sales opportunity but as the ultimate stress test for email…