New Curation Tool Aims to Realign Digital Ad Dollars in Political Campaigns

The perennial challenge of publishers losing billions in digital advertising revenue to programmatic middlemen during election seasons may see a significant shift with the advent of sophisticated sell-side curation solutions.…

Meta Settlement of 17.1 Billion Dollars Signals a Paradigm Shift in Corporate Accountability and Strategic Advocacy Communications

Meta Platforms Inc. has reached a historic agreement to pay up to $17.1 billion to settle a massive multi-district litigation centered on allegations that its platforms, primarily Instagram and Facebook,…

OpenX and Givsly Launch Innovative Sell-Side Curation Tool to Reclaim Billions in Digital Ad Dollars for Publishers During Election Cycles

The intensifying battle for digital ad revenue during election seasons has a new contender: sell-side curation. As publishers historically lose billions to programmatic middlemen, a new solution aims to shift…